Oli Nelson

Custom AI software for small business

Coffs Harbour, NSW · working anywhere

Custom software used to be only for the big players. AI changed that — now I build it for businesses like yours.

I find where AI can save you hours or win you more work — then I build it, and keep it running.

Email me 0458 341 473

Builds from around $5,000 AUD. Got something smaller? Just ask.

Taking on new builds now — first call is free.

What I can do for you

Most small businesses are losing time and money to jobs that a bit of well-aimed AI could just… handle. Here’s where it usually pays off.

Never miss another job

An assistant that answers calls, texts, and website enquiries the moment they land — day or night — and books the job or takes down the lead. Work stops slipping away while you’re up a ladder or asleep.

Quotes out in minutes, not evenings

Turn a few photos, a voice note, or a quick description into a draft quote on the spot — instead of losing your nights to admin and losing jobs to whoever replied first.

Nothing slips through the cracks

Automatic follow-ups on quotes, reminders before jobs, and review requests after — quietly chasing the revenue that normally falls through the gaps.

Paperwork that does itself

Invoices, job reports, and safety or compliance docs written up from a quick voice note. I built a live safety-monitoring AI for an industrial-compliance company — this is home turf.

Actually know your numbers

Pull the figures scattered across your bank, your accounting software, and your job records into one clear picture of how the business is really tracking — without you touching a spreadsheet.

Not sure which of these would move the needle for you? That’s exactly what the first (free) call is for — I’ll tell you straight where AI is worth it and where it isn’t.

Proof

Things I’ve built — and what they did.

I haven’t just talked about AI — I’ve shipped it. Two of these I built entirely on my own, from blank page to real, paying users.

01 Built for an industrial-compliance company

A real-time safety agent

AI that watches live site camera feeds and flags hazards and accidents the moment they happen — alerting the team in real time, before a near-miss becomes an incident.

  • Built and shipped to production in two weeks.
  • Paired it with a plain-language assistant that answers “what’s happening on site right now?” — status, compliance, who’s checked in.
Live video Computer vision AI agents
02 My own AI product — built solo

Ricordi

An AI platform for music teachers: record a lesson and it becomes a timestamped practice plan automatically. I built the whole thing alone — the AI, the web app, the iPhone app, the brand.

  • AI that turns a lesson recording into a structured, time-stamped practice plan.
  • Live on web and as an iPhone app — proof I take an idea from a blank page all the way to in people’s hands.
AI lesson analysis Web + iPhone app
ricordi.ai
03 Built for a video platform

Automatic thumbnail generator

A system that turns any video into eye-catching, on-brand thumbnails automatically — the kind of repetitive busywork that used to eat hours, done in seconds.

  • Built the whole pipeline end-to-end, and made it cheap enough to run at scale.
  • Shipped as a brand-new feature, used right across the platform.
AI vision Automation
04 My own product — live & paying

Maestrocast

A video platform built for online music lessons. A paying studio runs about 30 lessons a week on it. I built all of it — the product, the software, and the support behind it.

  • Designed and built it from scratch, then looked after real paying customers on it.
  • Proof I don’t just ship and vanish — I keep the thing running.
Live video Full product
maestrocast.com

No surprises

How I take the risk out of it

Custom software has a bad reputation — expensive, never finished, impossible to understand. Here’s how I make sure none of that happens to you.

01

You own everything

The software, the code, the accounts — all yours. No black boxes, no being held hostage by your developer.

02

A fixed price, agreed up front

You know exactly what it costs before any work starts. No open-ended bills, no nasty surprises at the end.

03

Plain English, no lock-in

I explain things in words that make sense, and you’re never trapped. If it’s not working for you, you walk.

04

I don’t disappear

For $500/month I keep it running, fix anything that breaks, and keep improving it — for as long as you want me around.

Straight about money

What it costs

A typical build

~$5,000 AUD · one-off

Designed, built, and live — a real piece of software solving a real problem in your business.

Ongoing care

$500 / month

Unlimited fixes and small improvements, for as long as you want it. Most clients stay on it. Optional, never forced.

Got something smaller? A focused automation can cost less — just ask. The first call is free, and you’ll have a fixed price before anything starts.

Book a free call

Track record

A real engineer behind the work.

Not a reseller or a middleman — years of actually building and shipping software, most of it lately with AI at the centre.

  1. 2025 — Present

    Product Engineer · Uscreen

    Build new features end-to-end for a video platform used by thousands of creators — including its AI tools — and lead the team’s use of AI to build faster.

  2. 2024 — Present

    Founder · Maestrocast & Ricordi

    Founded and built two of my own products from nothing — the software, the AI, the brand, the support — and put them in front of real paying users.

  3. 2023 — 2025

    Software Engineer · Rapid Global

    Shipped AI to production fast for an industrial safety-and-compliance company — a live safety-monitoring agent and a plain-language site assistant among them.

  4. 2020 — 2023

    Software Engineer · Nirovision

    Built the systems that connected a security product to the accounting and payroll tools its customers already used, and automated their billing.

Want the detail or a reference? email me — happy to talk it through.

The person you’d actually be working with

Before software I was a professional jazz drummer — a Bachelor of Jazz Performance from the Sydney Conservatorium, the James Morrison Jazz Scholarship, a podium finish at the Australian National Jazz Awards, and albums reviewed in the Sydney Morning Herald. What that taught me: theory only matters when it actually changes what happens in the room. You’d be working with one real person who picks up the phone — not a sales team, not an offshore shop, not someone who vanishes after the invoice clears.

Stuff I’ve played on

↳ Piano Beach — piano + story for kids ↳ All Hands Piano Academy

Words

Occasional writing.

All writing (7) →