I build practical AI that saves small businesses time and makes them more money.
From missed calls to quoting, admin and reporting — I find what’s costing you time and build the simplest thing that fixes it.
The first consult is free — no pitch, just a straight answer.
How I work
Advice first. Software second.
The goal isn’t to add AI to your business — it’s to remove work from your day. One person the whole way through: no hand-offs, no team of strangers, no PDF that leaves you to do the hard part alone.
- 01 Consult Free
A free first call. I learn how your business actually runs — the calls, the quotes, the admin that quietly eats your week.
- 02 Diagnose
I find and price what’s slowing you down, and hand you a plain-English plan — biggest wins first. Yours to keep, whether or not I build it.
- 03 Fix
I put it in place — an off-the-shelf tool, a custom build, or the right mix. Whatever solves it for the least to run.
And here’s the part most won’t do — I build the fix myself, move you onto it, train your team, and stay while it beds in. I run two of my own products for paying customers, so I don’t just ship and vanish.
Track record
A real career behind it.
Years shipping production software inside real companies — most of it lately with AI at the centre — plus two of my own products in front of paying users.
- 2025 — Present
Product Engineer · Uscreen
Build new features end-to-end for a video platform used by thousands of creators — including its AI tools — and lead the team’s use of AI to build faster.
- 2024 — Present
Founder · Maestrocast & Ricordi
Founded and built two of my own products from nothing — the software, the AI, the brand, the support — and put them in front of real paying users.
- 2023 — 2025
Software Engineer · Rapid Global
Shipped AI to production fast for an industrial safety-and-compliance company — a live safety-monitoring agent and a plain-language site assistant among them.
- 2020 — 2023
Software Engineer · Nirovision
Built the systems that connected a security product to the accounting and payroll tools its customers already used, and automated their billing.
Want the detail or a reference? email me — happy to talk it through.
The person you’d actually be working with
Before software I was a professional jazz drummer — a Bachelor of Jazz Performance from the Sydney Conservatorium, the James Morrison Jazz Scholarship, a podium finish at the Australian National Jazz Awards, and albums reviewed in the Sydney Morning Herald. What that taught me: theory only matters when it actually changes what happens in the room. You’d be working with one real person who picks up the phone — not a sales team, not an offshore shop, not someone who vanishes after the invoice clears.
Stuff I’ve played on
Words
Occasional writing.
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